Brand
The TrueHold identity is small on purpose: one mark, one wordmark, one accent, one typeface. These are the rules that keep it looking like us. Every file lives in the press kit.
The mark
Two chevrons, forward motion, nothing else. The lockup pairs it with the wordmark; the mark stands alone only where the name is already established.
Clear space
Keep at least one chevron-height of empty space on every side of the logo. Nothing enters the box: no text, no icons, no edges.
Do and don’t
Color
A neutral world with one green decision. If everything is green, nothing is.
TrueHold Green
#22C55E
The accent. Signals, gains, one moment per surface.
Ink
#0A0A0A
Headlines, the mark, dark surfaces.
Paper
#F5F5F5
The ground everything sits on.
White
#FFFFFF
Cards and panels on Paper.
Typography
Aa
Suisse Int’l
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Regular for body
Medium for interface
Semibold for headings
Bold for statements
One family across every weight, by Swiss Typefaces. It is a licensed commercial face, so it ships with the product, not with the press kit; in mockups, a system sans like SF Pro or Segoe UI stands in fairly.
Numbers that sit in columns are always set tabular, because a portfolio that wobbles by a pixel reads as a portfolio that wobbles.
$2,195,038 · +12.40%
The name
TrueHold
✓One word, two capitals
True Hold
✕Not two words
Truehold
✕Not a lowercase h
Need the files?
Lockup and mark in black and white SVG, the PNG mark, boilerplate and facts: all of it lives in the press kit as one zip.
Open the press kit